John Coley grew up on Lake Martin and is a 1991 graduate of Benjamin Russell High School in Alex City. He graduated with a degree in Accounting from Birmingham - Southern College in 1995.
He achieved his certification as a Certified Management Accountant, and worked in the accounting department at Russell Corporation in Alex City . He then served as Controller at Jerry Kyser Builder, Inc., a commercial contractor and real estate developer in Montgomery, Alabama.
From 2005 to January of 2010 John Coley sold Lake Martin real estate under his family brokerage name - Coley Real Estate. On January 15, 2010, he switched his company name to Lake Martin Voice Realty for two reasons: 1.) to better pair his company brand with his best marketing engine (the blog Lake Martin Voice) and 2.) to be able to team up with fellow Lake Martin Realtor John Christenberry.
John combines his financial experience, real estate knowledge, and love for the lake as a full time Realtor in the Lake Martin area. He enjoys spending time with his wife Palmer, and their two sons. John also enjoys water sports, fly fishing, hunting, playing tennis, and just generally being outside. He is a member of Young Meadows Presbyterian Church in Montgomery, Alabama.
John is a member of the ACRE Leadership Council, a effort of the Alabama Center of Real Estate. ACRE, housed within the UA's Culverhouse College of Commerce, collects, maintains and analyzes the state’s real estate statistics. As part of the Council, he writes a column published on al.com - Alabama's largest news media website.
John has had his blog articles linked by the Wall Street Journal and has been interviewed and quoted on second home sales by the Birmingham News, Alexander City Outlook, and other local newspapers.
John taught this class at ReTechSouth on using video to market real estate in 2011. About 100 realtors from around the nation were in attendance in his class and about 750 were at the conference in total.
John has been interviewed by various national real estate industry heavies about his online video marketing, such as Dean Ouellette of RETech Radio.
John was honored by this interview by Rudy Bachraty of WellcomeMat entitled "Real Estate Video Trends: Geo-Targeted Waterfront Community Videos." This was a huge deal to John because WellcomeMat truly is, as they state on their website: "the leading real estate video platform and is heavily relied upon for the branding, publishing, distribution and measurement of locally focused video content. With over 17,000 real estate professionals, 8,000 real estate video production companies and many A-list real estate firms using our platform, WellcomeMat represents the most penetrated online and mobile video system in real estate." John said, "It was very nice of them to pick me out of so many real estate pros to interview. Their site hosts real estate video not for all agents, but for the best of the best in real estate agents in the nation, so to be singled out by Rudy and the team at WellcomeMat was very humbling."
John was honored by RISMedia’s Real Estate magazine as one of twelve trend setting brokers from around the nation who use video in a unique way to help people with real estate. The magazine described the process, saying, “we interviewed leading real estate brokers and brands and identified a number of unique real estate video trends occurring in our industry.Here are the key takeaways." John was super flattered to be included in this group of nationally recognized brokerages, some of whom have their own shows on HGTV. "It's truly inspiring to see the great video work that the real estate industry is cranking out, and I would like to thank RISMedia for the mention and the honor," John said.
John has a passion for small business marketing, and has taught classes sponsored by MainStreet Alexander City focusing on online marketing for small businesses.
John was selected to be a speaker at the 7th Tallapoosa River Basin "State of Our Watershed Conference" sponsored by Auburn University. The overall focus of the conference was water quality and issues in the Tallapoosa River Basin. The Tallapoosa River feeds Lake Martin. John spoke on the current state or the real estate market on Lake Martin, and gave some opinions on the possible effects of the Martin Dam Rule Curve.
He has been quoted various times about the lake real estate market by the Lake Magazine, Lake Martin Edition. John also somehow managed to slip by their editors and get an Ode and several Lake Martin scenery photos published. Recently, John has been the author of a monthly column on Lake Martin real estate for Lake Magazine.
John has been interviewed by TV stations such as WBRC Fox News 6 On Your Side Investigation about Lot Leases at the lake.
John has been quoted by the Alabama Center for Real Estate - ACRE in articles like this one "Expect Alabama's lake home market to heat up, as inventory declines in some areas."